What Is Personal Branding and Why Is It Important?
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Michael Pilla
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Clix For Tix
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Marketing and Branding Expert
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INTERMEDIATE
As an artist you have many touchpoints with your fans - your music, picture, album covers, social media, website and so much more. It's up to you to ensure that every touch point consistently generates the thoughts or emotions you want to convey.
In this video, branding expert, Michael Pilla, explains how to brand yourself so that you become familiar to everyone, and noe one is confused about who you are and what you believe or stand for.
Overview
Tips And Advice Michael Shares In This Video
What is Personal Artist Branding
Learn exactly what it means to brand yourself completely and why it's important.
Key To Personal Branding Success
Learn exactly what the most important factor in branding is.
Attracting A Niche Audience
Learn how to attract the exact kinds of fans you want.
The Importance Of Authenticity
Learn why trying to be something you're not will never work.
Personal Branding Touchpoints
Learn how to brand the major touchpoints you have with fans and potential fans.
When It's Time To Call On A Professional
Learn what you can do yourself and when you might want to call in a professional.
About The EXPERT
Michael Pilla
As an artist, designer, writer, teacher, and entrepreneur, I serve the creative community and have been an active part of it my entire life. With a BFA in Communication Design from Pratt Institute, I began my journey as a freelance illustrator, creating striking book jackets for Doubleday Books. My creative journey led me to Time Inc., where I worked as a direct response designer, learning how design impacts sales. Recognizing the internet’s creative and business potential early on, I joined the trailblazing teams at iVillage.com and Mode Media
After almost two decades of branding, website design, and digital marketing for many businesses, I decided to apply my twin passions for art and marketing. I created Clix for Tix because many arts organizations excelled in creating groundbreaking work but often faltered when standing out from their competitors. I aim to make them shine brightly, from Broadway and off-Broadway productions to live entertainment venues, public art initiatives, and film and music festivals.
Through all my work, my greatest satisfaction comes from using my creative abilities to improve your ROI. Whether through increased ticket sales, surpassing fundraising goals, or helping a start-up get off the ground, I am dedicated to your success.
The Crossroads of Design, Technology, and Marketing
I am passionate about amplifying the voices of artists, cultural institutions, and creative organizations. I aim to transform your vision into a captivating narrative that compels and inspires. My team of dedicated designers and marketers tailors solutions that elevate your brand and resonate deeply with your target audience within the arts community. Whether you’re launching a new exhibit, promoting a performance, or seeking to enhance your digital presence, I am here to make your artistic journey as impactful as it is unforgettable.
Key Services
- Branding: Establishing a unique identity for your arts organization.
- Website Design: Creating visually stunning and user-friendly websites.
- Digital Marketing: Leveraging online platforms to boost your presence.
- SEO Optimization: Improving your search engine rankings to attract more visitors.
- Content Creation: Crafting compelling narratives that engage and convert..
www.clixfortix.com
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